{"id":1300,"date":"2026-07-29T22:16:47","date_gmt":"2026-07-29T20:16:47","guid":{"rendered":"https:\/\/ekomfort.lu\/notre-demarche-2\/"},"modified":"2026-07-29T22:16:47","modified_gmt":"2026-07-29T20:16:47","slug":"notre-demarche","status":"publish","type":"page","link":"https:\/\/ekomfort.lu\/en\/notre-demarche\/","title":{"rendered":"Our Approach"},"content":{"rendered":"\n<div class=\"nd-page\">\n<style>\n:root{\n  --action:#4A6741; --action-hover:#3C5435; --ocre:#C9A66B; --ocre-texte:#9A7B3E;\n  --encre:#2A2722; --corps:#4A463F; --nav:#6B665C; --legende:#726C62;\n  --beige:#F4F0E8; --lin:#FBF9F4; --ecru:#FCFBF7; --filet:#ECE6DA;\n}\n.nd-page *{box-sizing:border-box}\na:focus-visible,button:focus-visible{outline:2px solid var(--action);outline-offset:3px;border-radius:9999px}\n.conteneur{max-width:1280px;margin:0 auto;padding-left:clamp(20px,4vw,56px);padding-right:clamp(20px,4vw,56px)}\n.fil-ariane{padding-top:24px}\n.fil-ariane ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;align-items:center;gap:8px;font:400 14px\/1.4 Montserrat,sans-serif;color:var(--nav)}\n.fil-ariane a{color:var(--nav);display:inline-flex;align-items:center;min-height:44px}\n.fil-ariane a:hover{color:var(--action-hover)}\n.fil-ariane [aria-current]{color:var(--encre);font-weight:500;display:inline-flex;align-items:center;min-height:44px}\n.fil-separateur{color:var(--legende)}\n.heros{padding-top:clamp(40px,6vw,72px);padding-bottom:clamp(32px,4vw,48px);max-width:760px}\n.surtitre{font:600 13px\/1.3 Montserrat,sans-serif;color:var(--ocre-texte);letter-spacing:.12em;text-transform:uppercase}\n.heros h1{margin:16px 0 0;font:500 clamp(36px,4.5vw,52px)\/1.15 'Cormorant Garamond',serif;color:var(--encre);text-wrap:pretty}\n.chapeau{margin:20px 0 0;font:400 18px\/1.6 Montserrat,sans-serif;color:var(--corps)}\n.section{padding-top:clamp(40px,5vw,64px);padding-bottom:clamp(40px,5vw,64px)}\n.section h2{margin:0 0 20px;font:500 clamp(26px,3vw,34px)\/1.25 'Cormorant Garamond',serif;color:var(--encre)}\n.fond-beige{background:var(--beige)}\n.bloc{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:clamp(24px,4vw,48px);align-items:start}\n.bloc-texte p{margin:0 0 14px;font:400 16px\/1.6 Montserrat,sans-serif;color:var(--corps)}\n.bloc-texte p:last-child{margin-bottom:0}\n.bloc-texte strong{font-weight:600;color:var(--encre)}\n.lien-suite{display:inline-flex;align-items:center;min-height:44px;margin-top:8px;font:500 15px\/1.3 Montserrat,sans-serif;color:var(--action);border-bottom:1px solid var(--action)}\n.lien-suite:hover{color:var(--action-hover);border-color:var(--action-hover)}\n.numero{display:inline-flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:9999px;background:var(--action);color:var(--ecru);font:600 15px Montserrat,sans-serif;flex:none;margin-bottom:12px}\n.cta-zone{display:flex;flex-direction:column;align-items:center;text-align:center;gap:20px}\n.cta-primaire{display:inline-flex;align-items:center;justify-content:center;text-align:center;min-height:60px;padding:14px 40px;background:var(--action);color:var(--ecru);border-radius:9999px;font:600 18px\/1.3 Montserrat,sans-serif;transition:background-color .2s ease}\n.cta-primaire:hover,.cta-primaire:focus-visible{background:var(--action-hover);color:var(--ecru)}\np a, td a { text-decoration: underline !important; text-decoration-thickness: 1px; text-underline-offset: 3px; }\np a:hover, p a:focus-visible, td a:hover { text-decoration-thickness: 2px; color: #3C5435 !important; }\n@media (prefers-reduced-motion: reduce){ *{transition-duration:.01s !important} }\n<\/style>\n\n  <nav aria-label=\"Breadcrumb\" class=\"fil-ariane conteneur\">\n    <ol>\n      <li><a href=\"\/en\/\">Home<\/a><\/li>\n      <li aria-hidden=\"true\" class=\"fil-separateur\">\u203a<\/li>\n      <li><span aria-current=\"page\">Our Approach<\/span><\/li>\n    <\/ol>\n  <\/nav>\n\n  <div class=\"heros conteneur\">\n    <span class=\"surtitre\">Our Approach<\/span>\n    <h1>How we choose, how we prove it<\/h1>\n    <p class=\"chapeau\">No activism, no guilt-tripping \u2014 just verifiable, public criteria and one simple rule: we only display what we have been able to verify ourselves.<\/p>\n  <\/div>\n\n  <section aria-labelledby=\"titre-choisit\">\n    <div class=\"conteneur section bloc\">\n      <div class=\"bloc-texte\">\n        <span class=\"numero\">1<\/span>\n        <h2 id=\"titre-choisit\">How we choose<\/h2>\n        <p>We do not manufacture: we choose. Every brand admitted into the ekomfort selection meets a public charter \u2014 verifiable materials, genuine certifications, documented manufacturing conditions.<\/p>\n        <p>Today, <strong>Nae<\/strong> opens the selection: vegan shoes and accessories, made in Europe. Other houses will join the selection once they too have demonstrated that they meet these criteria \u2014 never before.<\/p>\n        <a class=\"lien-suite\" href=\"https:\/\/ekomfort.lu\/boutique\/\">Discover the Nae selection \u2192<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"fond-beige\" aria-labelledby=\"titre-prouve\">\n    <div class=\"conteneur section bloc\">\n      <div class=\"bloc-texte\">\n        <span class=\"numero\">2<\/span>\n        <h2 id=\"titre-prouve\">How we prove it<\/h2>\n        <p>A \u201cvegan\u201d or \u201cmade in Europe\u201d badge displayed on a product page is never an empty claim: it is verified data, material by material, certification by certification, before it is published.<\/p>\n        <p>We publicly document exactly what each badge guarantees, what it does not guarantee, and how to verify it yourself \u2014 on our methodology page.<\/p>\n        <a class=\"lien-suite\" href=\"https:\/\/ekomfort.lu\/notre-demarche\/methodologie-impact\/\">Understand our methodology \u2192<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section aria-labelledby=\"titre-logistique\">\n    <div class=\"conteneur section bloc\">\n      <div class=\"bloc-texte\">\n        <span class=\"numero\">3<\/span>\n        <h2 id=\"titre-logistique\">Responsible logistics<\/h2>\n        <p>Free delivery from \u20ac150 in Luxembourg and across the entire Greater Region, 30-day returns, secure payment with no hidden fees. Responsibility does not stop at the fabric of a garment \u2014 it continues right to your door, and back again if needed.<\/p>\n        <a class=\"lien-suite\" href=\"https:\/\/ekomfort.lu\/en\/livraison-et-retours\/\">Delivery &amp; returns in detail \u2192<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"fond-beige\" aria-labelledby=\"titre-circularite\">\n    <div class=\"conteneur section bloc\">\n      <div class=\"bloc-texte\">\n        <span class=\"numero\">4<\/span>\n        <h2 id=\"titre-circularite\">Circularity<\/h2>\n        <p>Extending the life of a piece that has already been made \u2014 through care, repair, or a well-chosen second-hand find \u2014 often counts for more than simply choosing a more virtuous material at purchase. It is one of the pillars of our approach, not an argument added after the fact.<\/p>\n        <a class=\"lien-suite\" href=\"https:\/\/ekomfort.lu\/guide\/journal\/pourquoi-la-seconde-main-change-tout\/\">Why second-hand changes everything \u2192<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section aria-labelledby=\"titre-accessibilite\">\n    <div class=\"conteneur section bloc\">\n      <div class=\"bloc-texte\">\n        <span class=\"numero\">5<\/span>\n        <h2 id=\"titre-accessibilite\">Accessibility<\/h2>\n        <p>A responsible selection must be an accessible selection. We publicly document our WCAG 2.1 AA commitment \u2014 a commitment that no identified competitor in our market displays today.<\/p>\n        <a class=\"lien-suite\" href=\"https:\/\/ekomfort.lu\/notre-demarche\/accessibilite\/\">Our accessibility statement \u2192<\/a>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"fond-beige\" aria-labelledby=\"titre-cta\">\n    <div class=\"conteneur section cta-zone\">\n      <h2 id=\"titre-cta\">The selection grows, piece by piece<\/h2>\n      <p style=\"margin:0;font:400 16px\/1.5 Montserrat,sans-serif;color:var(--corps);max-width:520px\">Come and discover what has already passed our criteria \u2014 and what will soon join them.<\/p>\n      <a class=\"cta-primaire\" href=\"https:\/\/ekomfort.lu\/boutique\/\">Discover our selection<\/a>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Home \u203a Our Approach Our Approach How we choose, how we prove it No activism, no guilt-tripping \u2014 just verifiable, public criteria and one simple rule: we only display what we have been able to verify ourselves. 1 How we choose We do not manufacture: we choose. Every brand admitted into the ekomfort selection meets&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-1300","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"ekomfort","author_link":"https:\/\/ekomfort.lu\/en\/author\/sakepixel\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/ekomfort.lu\/en\/wp-json\/wp\/v2\/pages\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekomfort.lu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ekomfort.lu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ekomfort.lu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekomfort.lu\/en\/wp-json\/wp\/v2\/comments?post=1300"}],"version-history":[{"count":0,"href":"https:\/\/ekomfort.lu\/en\/wp-json\/wp\/v2\/pages\/1300\/revisions"}],"wp:attachment":[{"href":"https:\/\/ekomfort.lu\/en\/wp-json\/wp\/v2\/media?parent=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}